US TV Households by Market
The Spot TV map of the U.S. is a jigsaw puzzle with 210 pieces, but advertisers only need to pick as many pieces as is necessary for their marketing strategy. Here are all 210 pieces, ranked by the number of TV households in each market, with New York on top and Glendive bringing up the rear.		  
 

 Click here for Total U.S. Household Trends

U.S. TV Household Estimates Designated
Market Area (DMA) — Ranked by Households

Rank
 Designated Market Area (DMA)
TV Households
% of US
1   New York, NY 7,433,820   6.495  
2   Los Angeles, CA 5,654,260   4.940  
3   Chicago, IL 3,492,850   3.052  
4   Philadelphia, PA 2,950,220   2.578  
5   Dallas-Ft. Worth, TX 2,489,970   2.175  
6   San Francisco-Oakland-San Jose, CA 2,476,450   2.164  
7   Boston, MA (Manchester, NH) 2,409,080   2.105  
8   Atlanta, GA 2,369,780   2.070  
9   Washington, DC (Hagerstown, MD) 2,321,610   2.028  
10   Houston, TX 2,106,210   1.840  
11   Detroit, MI 1,926,970   1.684  
12   Phoenix, AZ 1,855,930   1.622  
13   Tampa-St. Petersburg (Sarasota), FL 1,822,160   1.592  
14   Seattle-Tacoma, WA 1,819,970   1.590  
15   Minneapolis-St. Paul, MN 1,730,530   1.512  
16   Miami-Fort Lauderdale, FL 1,546,920   1.352  
17   Cleveland-Akron (Canton), OH 1,524,930   1.332  
18   Denver, CO 1,524,210   1.332  
19   Orlando-Daytona Beach-Melbourne, FL 1,466,420   1.281  
20   Sacramento-Stockton-Modesto, CA 1,399,520   1.223  
21   St. Louis, MO 1,249,820   1.092  
22   Portland, OR 1,175,100   1.027  
23   Pittsburgh, PA 1,156,460   1.010  
24   Charlotte, NC 1,122,860   0.981  
25   Indianapolis, IN 1,114,970   0.974  
26   Baltimore, MD 1,102,080   0.963  
27   Raleigh-Durham (Fayetteville), NC 1,080,680   0.944  
28   San Diego, CA 1,066,680   0.932  
29   Nashville, TN 1,016,290   0.888  
30   Hartford & New Haven, CT 1,014,990   0.887  
31   Kansas City, MO 937,970   0.819  
32   Columbus, OH 925,840   0.809  
33   Salt Lake City, UT 919,390   0.803  
34   Cincinnati, OH 915,570   0.800  
35   Milwaukee, WI 905,350   0.791  
36   Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC 858,050   0.750  
37   San Antonio, TX 818,560   0.715  
38   West Palm Beach-Ft. Pierce, FL 779,430   0.681  
39   Grand Rapids-Kalamazoo-Battle Creek, MI 741,420   0.648  
40   Birmingham (Anniston and Tuscaloosa), AL 739,750   0.646  
41   Harrisburg-Lancaster-Lebanon-York, PA 738,880   0.646  
42   Las Vegas, NV 728,410   0.636  
43   Norfolk-Portsmouth-Newport News, VA 718,020   0.627  
44   Albuquerque-Santa Fe, NM 689,120   0.602  
45   Oklahoma City, OK 687,300   0.600  
46   Greensboro-High Point-Winston Salem, NC 685,110   0.599  
47   Jacksonville, FL 674,860   0.590  
48   Memphis, TN 673,770   0.589  
49   Austin, TX 667,670   0.583  
50   Louisville, KY 667,230   0.583  
51   Buffalo, NY 631,120   0.551  
52   Providence, RI-New Bedford, MA 622,580   0.544  
53   New Orleans, LA 602,740   0.527  
54   Wilkes Barre-Scranton, PA 594,570   0.519  
55   Fresno-Visalia, CA 574,900   0.502  
56   Little Rock-Pine Bluff, AR 567,060   0.495  
57   Albany-Schenectady-Troy, NY 556,750   0.486  
58   Richmond-Petersburg, VA 550,240   0.481  
59   Knoxville, TN 547,930   0.479  
60   Mobile, AL-Pensacola (Ft. Walton Beach), FL 537,810   0.470  
61   Tulsa, OK 529,540   0.463  
62   Ft. Myers-Naples, Fl 509,530   0.445  
63   Lexington, KY 503,260   0.440  
64   Dayton, OH 483,790   0.423  
65   Charleston-Huntington, WV 479,750   0.419  
66   Flint-Saginaw-Bay City, MI 465,790   0.407  
67   Roanoke-Lynchburg, VA 461,420   0.403  
68   Tucson (Sierra Vista), AZ 456,030   0.398  
69   Wichita-Hutchinson, KS Plus 450,930   0.394  
70   Green Bay-Appleton, WI 444,210   0.388  
71   Des Moines-Ames, IA 432,410   0.378  
72   Honolulu, HI 429,940   0.376  
73   Toledo, OH 425,890   0.372  
74   Springfield, MO 421,960   0.369  
75   Spokane, WA 416,630   0.364  
76   Omaha, NE 411,520   0.360  
77   Portland-Auburn, ME 410,890   0.359  
78   Paducah, KY-Cape Girardeau, MO-Harrisburg, IL 393,260   0.344  
79   Columbia, SC 393,170   0.343  
80   Rochester, NY 390,590   0.341  
81   Syracuse, NY 388,000   0.339  
82   Huntsville-Decatur (Florence), AL 386,520   0.338  
83   Champaign & Springfield-Decatur, IL 386,000   0.337  
84   Shreveport, LA 385,770   0.337  
85   Madison, WI 378,740   0.331  
86   Chattanooga, TN 366,780   0.320  
87   Harlingen-Weslaco-Brownsville-McAllen, TX 349,910   0.306  
88   Cedar Rapids-Waterloo-Iowa City & Dubuque, IA 346,330   0.303  
89   South Bend-Elkhart, IN 334,720   0.292  
90   Jackson, MS 334,650   0.292  
91   Colorado Springs-Pueblo, CO 334,390   0.292  
92   Tri-Cities, TN-VA 332,840   0.291  
93   Burlington, VT-Plattsburgh, NY 331,320   0.289  
94   Waco-Temple-Bryan, TX 329,690   0.288  
95   Baton Rouge, LA 326,390   0.285  
96   Savannah, GA 319,160   0.279  
97   Davenport, IA-Rock Island-Moline, IL 309,600   0.270  
98   El Paso, TX 308,080   0.269  
99   Charleston, SC 307,610   0.269  
100   Ft. Smith-Fayetteville-Springdale-Rogers, AR 297,920   0.260  
101   Johnstown-Altoona, PA 293,860   0.257  
102   Evansville, IN 292,220   0.255  
103   Greenville-New Bern-Washington, NC 289,050   0.253  
104   Myrtle Beach-Florence, SC 285,010   0.249  
105   Tallahassee, FL-Thomasville, GA 282,390   0.247  
106   Lincoln & Hastings-Kearney, NE 281,290   0.246  
107   Ft. Wayne, IN 275,350   0.241  
108   Reno, NV 271,080   0.237  
109   Youngstown, OH 268,930   0.235  
110   Tyler-Longview(Lufkin & Nacogdoches), TX 265,200   0.232  
111   Springfield-Holyoke, MA 262,850   0.230  
112   Boise, ID 262,290   0.229  
113   Sioux Falls (Mitchell), SD 260,190   0.227  
114   Lansing, MI 258,650   0.226  
115   Augusta, GA 253,950   0.222  
116   Peoria-Bloomington, IL 248,510   0.217  
117   Traverse City-Cadillac, MI 247,650   0.216  
118   Montgomery-Selma, AL 247,230   0.216  
119   Eugene, OR 242,790   0.212  
120   Fargo-Valley City, ND 241,120   0.211  
121   Santa Barbara-Santa Maria-San Luis Obispo, CA 240,190   0.210  
122   Macon, GA 239,820   0.210  
123   Lafayette, LA 230,670   0.202  
124   Monterey-Salinas, CA 225,350   0.197  
125   Bakersfield, CA 220,730   0.193  
126   Yakima-Pasco-Richland-Kennewick, WA 216,780   0.189  
127   La Crosse-Eau Claire, WI 215,610   0.188  
128   Columbus, GA 213,980   0.187  
129   Corpus Christi, TX 197,290   0.172  
130   Chico-Redding, CA 197,280   0.172  
131   Amarillo, TX 192,090   0.168  
132   Rockford, IL 188,860   0.165  
133   Columbus-Tupelo-West Point, MS 188,740   0.165  
134   Wilmington, NC 187,480   0.164  
135   Wausau-Rhinelander, WI 184,220   0.161  
136   Monroe, LA-El Dorado, AR 179,190   0.157  
137   Columbia-Jefferson City, MO 179,010   0.156  
138   Topeka, KS 175,940   0.154  
139   Duluth, MN-Superior, WI 173,180   0.151  
140   Medford-Klamath Falls, OR 171,830   0.150  
141   Beaumont-Port Arthur, TX 165,440   0.145  
142   Palm Springs, CA 159,240   0.139  
143   Lubbock, TX 158,070   0.138  
144   Salisbury, MD 157,940   0.138  
145   Wichita Falls, TX-Lawton, OK 157,820   0.138  
146   Erie, PA 157,610   0.138  
147   Albany, GA 156,800   0.137  
148   Joplin, MO-Pittsburg, KS 156,560   0.137  
149   Sioux City, IA 154,900   0.135  
150   Anchorage, AK 150,620   0.132  
151   Panama City, FL 147,520   0.129  
152   Terre Haute, IN 145,450   0.127  
153   Bangor, ME 145,100   0.127  
154   Rochester, MN-Mason City, IA-Austin, MN 144,700   0.126  
155   Bluefield-Beckley-Oak Hill, WV 142,570   0.125  
156   Odessa-Midland, TX 141,560   0.124  
157   Binghamton, NY 138,930   0.121  
158   Minot-Bismarck-Dickinson(Williston), ND 136,730   0.119  
159   Wheeling, WV-Steubenville, OH 133,700   0.117  
160   Gainesville, FL 129,960   0.114  
161   Sherman, TX-Ada, OK 128,100   0.112  
162   Idaho Falls-Pocatello, ID 124,220   0.109  
163   Biloxi-Gulfport, MS 121,750   0.106  
164   Yuma, AZ-El Centro, CA 115,650   0.101  
165   Abilene-Sweetwater, TX 115,310   0.101  
166   Missoula, MT 111,340   0.097  
167   Hattiesburg-Laurel, MS 110,330   0.096  
168   Clarksburg-Weston, WV 109,150   0.095  
169   Utica, NY 106,280   0.093  
170   Billings, MT 106,030   0.093  
171   Quincy, IL-Hannibal, MO-Keokuk, IA 103,910   0.091  
172   Dothan, AL 100,950   0.088  
173   Jackson, TN 98,050   0.086  
174   Rapid City, SD 96,450   0.084  
175   Elmira, NY 96,090   0.084  
176   Lake Charles, LA 95,410   0.083  
177   Watertown, NY 94,960   0.083  
178   Harrisonburg, VA 92,900   0.081  
179   Alexandria, LA 89,630   0.078  
180   Marquette, MI 89,290   0.078  
181   Jonesboro, AR 80,900   0.071  
182   Bowling Green, KY 80,260   0.070  
183   Charlottesville, VA 76,600   0.067  
184   Grand Junction-Montrose, CO 73,360   0.064  
185   Meridian, MS 72,280   0.063  
186   Lima, OH 70,690   0.062  
187   Greenwood-Greenville, MS 70,050   0.061  
188   Laredo, TX 68,110   0.059  
189   Lafayette, IN 67,070   0.059  
190   Butte-Bozeman, MT 65,480   0.057  
191   Great Falls, MT 64,910   0.057  
192   Bend, OR 64,830   0.057  
193   Parkersburg, WV 63,760   0.056  
194   Twin Falls, ID 63,540   0.056  
195   Eureka, CA 60,900   0.053  
196   San Angelo, TX 54,980   0.048  
197   Casper-Riverton, WY 54,340   0.047  
198   Cheyenne, WY-Scottsbluff, NE 54,120   0.047  
199   Mankato, MN 52,230   0.046  
200   Ottumwa, IA-Kirksville, MO 51,270   0.045  
201   St. Joseph, MO 46,840   0.041  
202   Fairbanks, AK 37,110   0.032  
203   Zanesville, OH 32,550   0.028  
204   Presque Isle, ME 31,270   0.027  
205   Victoria, TX 31,260   0.027  
206   Helena, MT 27,040   0.024  
207   Juneau, AK 25,250   0.022  
208   Alpena, MI 17,520   0.015  
209   North Platte, NE 15,250   0.013  
210   Glendive, MT 3,940   0.003  

  Source: Nielsen Media Research, Inc.
Nielsen Station Index (NSI)

 *Estimates used throughout the 2008-2009 television season, effective September 22, 2008



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